Turn Your Online Presence Into a
24/7 Client-Generating Machine
No pressure. Just Insights into Your Online Presence.
Chris Heeb
Co-Founder, Authority Systems
Business Owner | Growth Strategist | AI Systems Architect
β β β β β
Helping Business Owners
generate stronger Online reputations.
BUILT BY A BUSINESS OWNER β FOR BUSINESS OWNERS
Created by an Operator Who Built, Scaled, and Solved Real Business Problems
Authority Systems was co-founded by Chris Heeb and Lenny Kagan with one mission: help businesses become more visible, trusted, and responsive in the modern AI-driven marketplace.
Chris Heeb, a chiropractor of more than 20 years, spent decades quietly mastering what most business owners never fully understood β Google keyword ranking, local search visibility, reputation management, and online customer acquisition. Long before βAI searchβ became mainstream, Chris was reverse-engineering Google search behavior to rank his own chiropractic practices on page one and build websites that consistently generated new patients and leads.
At the same time, Lenny Kagan brought extensive entrepreneurial and operational experience focused on business development, systems, strategic growth, and relationship-building behind the scenes. Together, they recognized that the way consumers discover businesses was rapidly changing.
Today, people do not simply βfindβ a business β they research, compare, evaluate reviews, and often make decisions before ever picking up the phone. And increasingly, it is not just Google influencing those decisions. Platforms like ChatGPT, Gemini, Perplexity, and AI-driven search engines are now actively shaping which businesses customers see and trust.
The businesses that win today have:
- Strong Google reviews and reputation systems
- Fast response times measured in seconds, not hours
- A consistent and authoritative online presence
- Visibility across both Google and AI-driven search platforms
Authority Systems was built to simplify growth for busy business owners and their teams.
No complicated marketing jargon. No outdated tactics from 2015. Just practical systems designed to help businesses improve visibility, credibility, responsiveness, and long-term growth in the AI era.
HOW AUTHORITY SYSTEMS DRIVES GROWTH
We Donβt Just Get You Found β We Turn Visibility
Into Calls, Clients, and Revenue
Most businesses donβt have a lead problemβ¦ They already have people finding them online. The real problem is what happens next.
Missed calls. Slow responses. Weak reviews. No follow-up.
Thatβs where Authority Systems comes in.
REPUTATION AI
"97% of consumers read reviews before choosing a local business." (BrightLocal 2026)
A one-star increase in your rating boosts revenue by up to 9%.
LISTINGS & VISIBILITY
Businesses with complete, accurate listings get 7x more clicks than incomplete ones." (Localo β 2M Google Business Profile study) We sync and optimize your business across Google, directories, and search platforms so youβre visible when people are actively looking.
AI RECEPTIONIST
85% of callers won't call back if you don't answer the first time." (Nextiva) Our 24/7 AI receptionist answers, responds, and captures leads instantly β even when youβre busy or closed.
WEBSITE CONVERSION SYSTEM
Visitors judge your website in 2.6 seconds β and 94% of that judgment is based on design." (Missouri S&T Eye-Tracking Study)
We automate review responses and engagement so your business looks active, credible, and trustworthy at all times.
AI SEARCH OPTIMIZATION
"45% of consumers now ask AI for business recommendations β and that number is climbing fast." (BrightLocal 2026) We position your business to appear in the next generation of search β where customers are already starting to look for answers.
SMALL DIFFERENCES MATTER
A 10% improvement across just 3 touchpoints compounds into a 33% revenue lift." Small improvements in visibility, response speed, and reputation donβt just helpβ¦ They compound into more calls, more clients, and more revenue β every single month.
How it works
How Authority Systems Identifies
Whatβs Costing You Clients β and Fixes It
We donβt guess. We use real data to show you exactly where youβre losing opportunities β and how to fix it. Real data. Real gaps. Real solutions. Thatβs how businesses go from inconsistent resultsβ¦ to predictable growth.
Step 1
We Run Your Business Visibility Snapshot
We start by analyzing your online presence across key areas: Google reviews & ratings,
Search visibility (Google + AI platforms),
Listings accuracy, Website performance & conversion points, and Response speed to leads and inquiries. This gives us a clear, objective view of how your business shows up to potential customers.
Step 2
We Identify Revenue Gaps Using Our AI Scoring System
Next, we break down the data using our proprietary evaluation framework to pinpoint where youβre losing business. We uncover:
Missed opportunities from unanswered calls or slow responses, Weak or inconsistent review activity, Visibility gaps in search and AI results,
and Conversion breakdowns on your website. In most cases, businesses arenβt lacking leadsβ¦
theyβre losing the ones they already have.
Step 3
We Implement Systems That Capture, Convert, and Grow
Once we identify the gaps, we deploy the exact systems needed to fix them: Automated review generation & response, AI receptionist + missed-call text back, Website chat & lead capture tools
Listings optimization & AI search visibility.
Ongoing performance tracking and improvement
Youβre not left with a report βyou get a clear plan and the systems to execute it.
Trusted by Growth-Minded Businesses
Using Authority Systems
β β β β β
"Makes running a practice easy and
effortless. Setup was quick and painless.
I finally feel like I have a grip on the admin
side of the business. I would highly recommend it to any practice looking to automate systems and run more efficiently."
- Dr. Drew Rapert, DC, St. Louis, MO
Verified Google Review
Simple pricing
We analyzed hundreds of local businesses. Most are losing 20β40% of their leads
due to missed calls, slow follow-up, or lack of trust.
Stop Missing Leads. Start Converting
Every Opportunity Automatically.
$497/month*
Foundation Planβ Build Infrastructure
β Best for businesses that want to improve visibility and reputation quickly
Get more 5-star reviews automatically (build trust fast)
Automated review requests (never miss engagement)
AI Social Media Manager
Google Business Profile optimization support
Directory Listing Sync (consistent visibility across directories)
Website review display widget (build instant trust)
Local SEO
Basic reporting dashboard & insights
*Initial onboarding fee $99
$1297/month*
Conversion Plan - Capture & Convert
β MOST POPULAR!
Pays for itself with just 1β2 new clients per month
Everything in Foundation PLUS:
Interactive Website Chatbot
24/7 AI Receptionist
Website Lead Capture
AI Ongoing Receptionist Support
AI Configuration for Lead Delivery
Personal Dashboard & Insights
*Initial onboarding fee $499
$1897/month*
Authority Plan β Full Growth System
β Built for businesses serious about dominating their market
Everything in Conversion PLUS:
Full-Service SEO (on-page + ongoing optimization)
AI Search Optimization (ChatGPT, Gemini, etc.)
High-conversion website optimization guidance
Monthly strategy & performance review
Competitive positioning insights
*Initial onboarding fee $699
π‘ Not Ready for a Full System? Start Smaller. Scale Fast.
Start with a single growth engine:
- AI Chatbot & 24/7 Receptionist
- Reputation & Review System
- SEO Visibility Engine
Enterprise Solutions β For firms and organizations with 50+ professionals, multiple locations, or complex operational needs.
Custom-built systems. Dedicated support. [Schedule a Consultation]
Frequently Asked Questions
Everything attorneys, doctors, and local service business owners
ask before switching to AI services with Authority Systems
What is an AI receptionist?
An AI receptionist is a 24/7 voice and chat agent that answers your business phone, qualifies callers, books appointments, and routes urgent matters to a human. It handles unlimited simultaneous calls, never takes a break, and captures every lead β even after hours.
How does an AI receptionist actually work?
When a call comes in, the AI greets the caller in your brand voice, asks qualifying questions, and either books the appointment in your calendar, transfers a hot lead to a live human, or sends a follow-up text. Every call is transcribed, summarized, and pushed into your CRM.
Will my callers know they are talking to AI?
We default to transparent disclosure β the AI introduces itself by name and identifies as an automated assistant. The voice is natural, conversational, and matches your brand. Most callers complete their request without ever asking to speak to a human.
What does Authority Systems cost?
Plans start at $497 per month and scale to $1,897 per month for businesses. Pricing is flat β no per-minute charges, no per-lead fees. Most clients recover the cost from a single recovered missed call within the first month.
Is there a long-term contract?
No. Authority Systems is initially a 6-month minimum commitment so all of your services are fully operational. Then, we earn the renewal every 30 days. Annual prepay options are available at a discount for clients who want to lock in pricing.
How do I get started?
Click the button above. It's that simple!
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Authority Systems evolved from MPRY Strategic, expanding our mission to help businesses grow through
AI-powered marketing systems, reputation management, SEO, automation, and customer acquisition solutions.
Research & Industry Sources - BrightLocal Local Consumer Review Survey β’ Backlinko Online Review Statistics β’ Podium State of Online Reviews β’ ReviewTrackers Survey β’ Moz Local Search Ranking Factors β’ Harvard Business School Research on Ratings β’ Harvard Business Review Study on Responding to Reviews
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